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Vice President International, 360i / Director of Digital Strategy, Dentsu Network
'I used to make ads, now I feed feeds'

Veteran NYC adman blessed to work with some of the greatest brands worldwide. Photos & observations from the road, with a little pop culture thrown in.

Sadly Sony may be poisoning the well by rebooting Peter Parker too quickly on the heels of the first Spiderman trilogy.
Back in 2003, when I ran the business at Tracy Locke we did a tie in with Mirinda, and the merchandising visuals were straightforward but very effective.
Sense the intense.

Sadly Sony may be poisoning the well by rebooting Peter Parker too quickly on the heels of the first Spiderman trilogy.

Back in 2003, when I ran the business at Tracy Locke we did a tie in with Mirinda, and the merchandising visuals were straightforward but very effective.

Sense the intense.

— 11 months ago
#spiderman  #mirinda  #marketing  #spider-man