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Vice President International, 360i / Director of Digital Strategy, Dentsu Network
'I used to make ads, now I feed feeds'

Veteran NYC adman blessed to work with some of the greatest brands worldwide. Photos & observations from the road, with a little pop culture thrown in.

Surely no longer the king of beers, but the crown in the tab is great branding at its most basic. I’ve learned from the best CPG brands in the world that packaging is the most powerful way to build your brand at retail, everything from the four Ps to design, form factor & shelf sets.  Your packaging is the face of your brand in every channel, so it has to work hardest as many stores ban POS outright, and when fancy, pricy promotional materials do get displayed they don’t stay up long.

Surely no longer the king of beers, but the crown in the tab is great branding at its most basic.

I’ve learned from the best CPG brands in the world that packaging is the most powerful way to build your brand at retail, everything from the four Ps to design, form factor & shelf sets.  Your packaging is the face of your brand in every channel, so it has to work hardest as many stores ban POS outright, and when fancy, pricy promotional materials do get displayed they don’t stay up long.

— 7 months ago with 2 notes
#bud  #king of beers  #packaging  #crown  #innovation  #marketing 
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