“Cheesy Bites”
Jessica Simpson brought some star power to Pizza Hut’s advertising for Super Bowl 2007, back when I ran the business at BBDO. Shot by Jesse Dylan - Bob’s son - the spot featured a hidden text/SMS promo to help drive news and engagement, Jessica was a consummate pro, and thankfully for the franchisees Cheesy Bites pizza sold well that month.
America’s favorite pizza.