Vice President International, 360i / Director of Digital Strategy, Dentsu Network
'I used to make ads, now I feed feeds'
Veteran NYC adman blessed to work with some of the greatest brands worldwide. Photos & observations from the road, with a little pop culture thrown in.
Anatomy of a TV shoot from behind the scenes.
Each frame of a TV shooting board - everything from the establishing shots, main action blocked out take-by-take, reaction shots, FX plates, cutaways - each are drawn and tracked, and shot based on how the production is planned, but never in sequential order. In this particular production, the entire shooting board is shown on a single foam core, and replaced frame by frame with actual filmed shots of the “dailies” as they’re completed by the director, and signed off on by client and agency (actually VTR playback screen grabs).
Editing then becomes assembly of the individual shots and specific takes like puzzle pieces, and tweaking sequence, performance and overall timing to tell the story, in this case in 30 seconds (not counting end graphics, logo and tagline).
Best part is watching an idea become real, and compelling.
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