Vice President International, 360i / Director of Digital Strategy, Dentsu Network
'I used to make ads, now I feed feeds'
Veteran NYC adman blessed to work with some of the greatest brands worldwide. Photos & observations from the road, with a little pop culture thrown in.
GPOYW
Behind the scenes shooting Britney, Pink and new mom-to-be Beyonce on set at CineCitta Studios, Rome, Italy
“Gladiator”
One great week back in the day at Tracy Locke was spent shooting this commercial (actually covering the POS shoot) in the colosseum backlot at CineCitta, Rome - the Italian Hollywood where Tarsem brought it all to life.
Getting the surviving members of Queen to re-record “We will rock you”, with Britney, Pink, Beyonce and Enrique was really incredible. The best moment in an epic production was when Brian May went to take a picture with the celeb cast in costume on the emperor’s throne, and reminisced how “Freddie would have loved this”.
This 3 minute ad ran for free as preroll content in theaters around the world.
Only Pepsi could bring together the world’s greatest pop stars…
