Vice President International, 360i / Director of Digital Strategy, Dentsu Network
'I used to make ads, now I feed feeds'
Veteran NYC adman blessed to work with some of the greatest brands worldwide. Photos & observations from the road, with a little pop culture thrown in.
As a fan who grew up with the reruns in the old school, analog 70s days of “you watch whatever is on TV” I was fortunate enough to lead the licensing of the first-ever commercial broadcast for “I Love Lucy”, with separate deals struck with the estates of Lucille Ball and Vivian Vance, and CBS for the show itself.
It was truly a quintessential BBDO moment, as you can see above when we shot with Pytka and digitally inserted Shaq into the legendary “Job Switching” episode for Pepsi…watch the ad here: http://bit.ly/AfedED
Who says there’s nothing good on TV.
“Set Piece”
In honor of Lucille Ball’s 100th birthday, this is an epic TV spot we did for Pepsi at BBDO back in ‘96 that featured the first-ever licensing deal for “I Love Lucy”, the same episode & sequence featured on today’s Google doodle. The episode was called “Job Switching”, which originally ran on CBS back in the 50s, and we rotoscoped Shaq into the famous scene grabbing a candy for good measure.
This commercial is also notable for the first-ever licensing of The Honeymooners TV show & the legendary Jackie Gleason - a scene from a lost episode entitled “Finger Man”, for hardcore fans keeping track.
Who says there’s nothing good on TV. Happy birthday, Lucy.
