LinkedIn, as someone who once ran the Monster.com ad account globally, I am impressed with how you’ve fundamentally reinvented the world of job search.  I particularly commend you on the ju jitsu focus on the passive seeker, rather than the active job hunters, that model is less relevant by the day, to the point where resumes have become LinkedIn profiles for so many. 

Your in house ads?  Not so much. 

If connecting people to brands was as easy as fill-in-the-blanks and two way arrows, I’d be out of a job.

#hopelessadvertising

“Slots”

Produced by BBDO for the Monster.com global brand relaunch, and shot by the enigmatic Frank Budgen, we filmed this ad all over & under the city one very long week in Buenos Aires.  

Find your own path.

“Double Take”

This ad for Monster.com debuted in Super Bowl 2009, shot by Kleinman for BBDO, and highlighted the company’s new site, career tools, and a big claim - “over a million new jobs available worldwide.”

Unfortunately, even a million jobs seemingly wasn’t enough, as the global economy tanked and unemployment soared in the heart of the great recession. Consequently, being under a moose ass at work is a situation many could identify with.

Your calling is calling.

“Legs”

Of all the epic, big brand commercials I’ve had the privilege of working on over the years, this one has to be the most far out in concept, production, and final execution.

Shot for BBDO by Rupert Sanders, with the legendary Stan Winston providing the outsized appendages, here’s to the rare clients like Monster.com brave enough to endorse an unforgettable ad about a special guy with a defining physical characteristic who finds his calling.  Here’s to you, Sal.

There’s a perfect job for everyone…

NFL Director of Fandemonium

We created this integrated program (BBDO and MEC) for Super Bowl XLIII to leverage Monster.com’s new partnership with the National Football League, in which fans were enlisted to compete for the ultimate dream job, the first-ever NFL Director of Fandemonium.

After narrowing the field to 32 finalists, the winner/Director received $100K “salary”, season tickets, and a never-been-done-before consumer prize package, including announcing an NFL draft pick, calling in a Pro Bowl play, and joining the coin toss at Super Bowl XLIV.

Win the best job in the NFL.

“Daybreak”

Monster.com’s epic campaign for the brand relaunch, as shot by Fuglsig in Tandil, Argentina for BBDO.

Don’t fight Monday.