“Set Piece”
In honor of Lucille Ball’s 100th birthday, this is an epic TV spot we did for Pepsi at BBDO back in ‘96 that featured the first-ever licensing deal for “I Love Lucy”, the same episode & sequence featured on today’s Google doodle. The episode was called “Job Switching”, which originally ran on CBS back in the 50s, and we rotoscoped Shaq into the famous scene grabbing a candy for good measure.
This commercial is also notable for the first-ever licensing of The Honeymooners TV show & the legendary Jackie Gleason - a scene from a lost episode entitled “Finger Man”, for hardcore fans keeping track.
Who says there’s nothing good on TV. Happy birthday, Lucy.