If you build it, they won’t come.
Not only won’t they come, they probably won’t even know it exists.
Not without smart, concerted awareness efforts (via paid, earned and owned media) to drive them to “it.”
Then, if they do come, “it” had better be legitimately awesome, valuable, compelling, or so whacked it’s worth their time.
And “it” had better be defined by a simple, well designed user experience that makes it really easy to talk about and share “it”.
Better yet, create an “in-the-know” seeding strategy to get influencers with related interests/passions to check it out first, and have their word of mouth help amplify and spread “it”.
But for God’s sake, don’t assume “it” on its own will do much of anything, or attract anyone. The web is chock full of fancy, expensive, barely visited rabbit holes."