Vice President International, 360i / Director of Digital Strategy, Dentsu Network
'I used to make ads, now I feed feeds'
Veteran NYC adman blessed to work with some of the greatest brands worldwide. Photos & observations from the road, with a little pop culture thrown in.
“Bolivia”
This FedEx ad debuted in the Super Bowl in 1999 and featured then champion Detroit Red Wings. Despite ambitions by the NHL to forge a longer term, mulityear strategic sponsorship, for BBDO and our client the prize came in securing the rights to use the most iconic trophy in sports - Lord Stanley’s Cup - as a foil to showcase the regrettable consequences of what happens when you don’t use FedEx.
Got an important package?
“Bolivia”
This FedEx ad debuted in the Super Bowl in 1999 and featured then champion Detroit Red Wings. Despite ambitions by the NHL to forge a longer term, mulityear strategic sponsorship, for BBDO and our client the prize came in securing the rights to use the most iconic trophy in sports - Lord Stanley’s Cup - as a foil to showcase the regrettable consequences of what happens when you don’t use FedEx.
Got an important package?
