NFL Director of Fandemonium
We created this integrated program (BBDO and MEC) for Super Bowl XLIII to leverage Monster.com’s new partnership with the National Football League, in which fans were enlisted to compete for the ultimate dream job, the first-ever NFL Director of Fandemonium.
After narrowing the field to 32 finalists, the winner/Director received $100K “salary”, season tickets, and a never-been-done-before consumer prize package, including announcing an NFL draft pick, calling in a Pro Bowl play, and joining the coin toss at Super Bowl XLIV.
Win the best job in the NFL.