GPOYW
A very good day at work, shooting with Jessica Simpson and the BBDO creative team for Pizza Hut.
America’s Favorite Pizza.
“Cheesy Bites”
Jessica Simpson brought some star power to Pizza Hut’s advertising for Super Bowl 2007, back when I ran the business at BBDO. Shot by Jesse Dylan - Bob’s son - the spot featured a hidden text/SMS promo to help drive news and engagement, Jessica was a consummate pro, and thankfully for the franchisees Cheesy Bites pizza sold well that month.
America’s favorite pizza.