Ask me anything
About Me
Vice President International, 360i / Director of Digital Strategy, Dentsu Network
'I used to make ads, now I feed feeds'
Veteran NYC adman blessed to work with some of the greatest brands worldwide. Photos & observations from the road, with a little pop culture thrown in.
Vice President International, 360i / Director of Digital Strategy, Dentsu Network
'I used to make ads, now I feed feeds'
Veteran NYC adman blessed to work with some of the greatest brands worldwide. Photos & observations from the road, with a little pop culture thrown in.
LinkedIn, as someone who once ran the Monster.com ad account globally, I am impressed with how you’ve fundamentally reinvented the world of job search. I particularly commend you on the ju jitsu focus on the passive seeker, rather than the active job hunters, that model is less relevant by the day, to the point where resumes have become LinkedIn profiles for so many.
Your in house ads? Not so much.
If connecting people to brands was as easy as fill-in-the-blanks and two way arrows, I’d be out of a job.
#hopelessadvertising
@LinkedIn, your ads lack nuance, relevance via retargeting (I’ve never once searched for a Dell product or clicked an ad), or any real consumer benefit, but Rosser Reeves would sure be proud.
#hopelessadvertising
