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Vice President International, 360i / Director of Digital Strategy, Dentsu Network
'I used to make ads, now I feed feeds'

Veteran NYC adman blessed to work with some of the greatest brands worldwide. Photos & observations from the road, with a little pop culture thrown in.

Behind the scenes shooting Monster.com’s “Battle” TV spot for BBDO back in 2008.
Production is always a blast. 

Behind the scenes shooting Monster.com’s “Battle” TV spot for BBDO back in 2008.

Production is always a blast. 

— 5 months ago
#Monster  #bbdo  #battle  #tv shoot  #production  #marketing  #commercial  #fight  #hollywood  #filming 
My former client Monster always had great lobby theater…

My former client Monster always had great lobby theater…

— 1 year ago
#Monster  #client 
Believe it or not, this was a day at work back in 2008, shooting Roman centurions for BBDO & Monster.com.

Believe it or not, this was a day at work back in 2008, shooting Roman centurions for BBDO & Monster.com.

— 1 year ago with 110 notes
#ad  #roman  #gladiator  #fight  #battle  #monster  #epic  #centurion 
GPOYW
On set with BBDO & Monster.com’s “Moose” TV shoot

GPOYW

On set with BBDO & Monster.com’s “Moose” TV shoot

— 1 year ago with 6 notes
#occupy  #Monster  #moose  #your calling is calling  #bbdo  #ad  #super bowl ad  #commercial  #marketing  #tvc 
Supposedly the new Godzilla, courtesy of infamouskidd.com

Supposedly the new Godzilla, courtesy of infamouskidd.com

— 1 year ago with 2 notes
#godzilla  #lizard  #maquette  #monster  #scary  #gojira  #dinosaur 

“Stork”

The final of four epic :60 ads produced for the Monster.com 2008 brand relaunch, as shot by Danny Kleinman for BBDO New York.  Of all the TV campaigns I’ve been a part of over the years, this was by far the craziest, most surreal production (that led to some of the best work) I’ve ever known.

Are you reaching your potential?

— 1 year ago with 6 notes
#monster  #ad  #advertising  #stork  #your calling is calling 

“Double Take”

This ad for Monster.com debuted in Super Bowl 2009, shot by Kleinman for BBDO, and highlighted the company’s new site, career tools, and a big claim - “over a million new jobs available worldwide.”

Unfortunately, even a million jobs seemingly wasn’t enough, as the global economy tanked and unemployment soared in the heart of the great recession. Consequently, being under a moose ass at work is a situation many could identify with.

Your calling is calling.

— 2 years ago with 2 notes
#monster  #monster.com  #super bowl  #moose  #kleinman  #bbdo  #your calling is calling 

“Legs”

Of all the epic, big brand commercials I’ve had the privilege of working on over the years, this one has to be the most far out in concept, production, and final execution.

Shot for BBDO by Rupert Sanders, with the legendary Stan Winston providing the outsized appendages, here’s to the rare clients like Monster.com brave enough to endorse an unforgettable ad about a special guy with a defining physical characteristic who finds his calling.  Here’s to you, Sal.

There’s a perfect job for everyone…

— 2 years ago with 4 notes
#legs  #monster  #monster.com  #your calling is calling  #ad  #advertising  #ads  #marketing 

“Daybreak”

Monster.com’s epic campaign for the brand relaunch, as shot by Fuglsig in Tandil, Argentina for BBDO.

Don’t fight Monday.

— 2 years ago with 5 notes
#Monster  #Monster.com  #Your calling is calling  #ad  #BBDO  #Tandil  #advertising  #ads  #marketing