Happy Surreal Bowl
In 1995 I started my career making Super Bowl ad campaigns for Pepsi, which won the USA Today Ad Meter for the four years that I worked on the brand.
17 years later I’m making Big Game ad campaigns for Coke, but with a “second screen” emphasis on social and mobile via Facebook, Twitter, YouTube and Tumblr, and moments shared as important as what’s broadcast.
Now that Ad Meter and Facebook have teamed up for the 1st time, we’ll see multi-screen campaign viewing and sharing measured together as well.
Let the games begin… and don’t forget to watch the bears as they watch the game at Cokepolarbowl.com