Vice President International, 360i / Director of Digital Strategy, Dentsu Network
'I used to make ads, now I feed feeds'
Veteran NYC adman blessed to work with some of the greatest brands worldwide. Photos & observations from the road, with a little pop culture thrown in.
Jose Cuervo Tradicional promotion we created at Colangelo for the brand’s Interliga Mexican Futbol sponsorship.
Asi somos.
Jose Cuervo’s agave fields, Jalisco, Mexico
Jose Cuervo distillery, “La Rojena”
Jalisco, Mexico
Jose Cuervo “3 Ways” On Premise Sampling
Sometimes it just clicks - when I ran the Cuervo business at Colangelo, we were presented with the challenge of refreshing the Cuervo “Shot ski” sampling program, an actual ski with 3 large drilled out holes for Cuervo shots to be drunk by 3 people at once.
For fun in-bar sampling & mixing up the sexes, it was as simple as “Want to try a 3 way?” - get a free shot of Cuervo, rub elbows (literally) with some attractive fellow patrons, have a laugh, get a tshirt - sometimes it’s that simple.
Vive Cuervo.
Cabanas Cultural Center, Guadalajara, Jalisco, Mexico
Jose Cuervo biennial global marketing conference, Planeta Cuervo 3.
Desde 1795.
